Music fans not only appreciate artists, but also the brands that sponsor their events, according to a report from Nielsen. The “US Entertainment Consumer Report” reveals that 43% of music fans notice when a brand or product sponsors an artist or brand. Reaching these fans is an important endeavor: while they represent only 40% of music consumers overall, they account for 75% of spending on music. Separate results suggest that some of these fans will be persuaded to try a product by the brands’ promotional activities.
The study segments music consumers into 4 segments: “aficionado fans;” “digital fans;” “big box fans;” and all other music consumers. Some highlights regarding these segments follow. Read the rest at MarketingCharts.