Fans of the irresistible British boy band One Direction will soon have a place to buy all kinds of stuff at the Mall of America.
The mall is opening a “pop up” store called One D World, but it will be open for a limited time only. Read the rest at WCCO TV.
This is an interesting merchandising tactic: Open up a pop-up store in a high traffic retail location. Obviously, this tactic is only applicable to bands and musicians with broad national appeal and name recognition.