27% of US consumers listened to Pandora, vs. 7% who used Spotify.
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%).
Spotify reported that users created more than 14,000 playlists under the BMW program.
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior.
US internet users ranked listening to music as the most important activity in their lives, at 22% of respondents.
Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion.
US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.