US Monthly Online Radio Listeners, 2013-2019 [CHART]

Although marketers realize digital radio has inherent limitations as a rich media or video medium, they are experimenting with novel ways to use the channel. Brands including Sony PlayStation, Anheuser-Busch and Procter & Gamble have tested a concept in which they “own” an hour of time on Pandora. If the listener opts in to an advertising message at the beginning of a session—say, watching a video ad—the next hour of listening is ad-free.

Automakers have particularly close affinities with digital radio because of the streaming apps’ native integrations with in-dash players. BMW partnered with Spotify to create customized playlists for specific US road trips. The BMW-branded app on Spotify served a video to users upon the initial playlist generation, and the final playlists were shareable on social media. Spotify reported that users created more than 14,000 playlists under the BMW program. Read the rest at eMarketer.

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Online Radio Reach & Consumption, 2008-2015 [CHART]

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) on a monthly basis cracked the majority threshold for the first time, reaching 53% of the 12+ population, up from 47% last year.

No surprise, then, that a recent report from the Radio Advertising Bureau found optimism surrounding radio’s digital ad sales growth, expected to be in the double-digit range again this year.

Unlike in years past, though, online radio’s rising reach isn’t accompanied this year by growing consumption, the Edison Research study finds. Weekly time spent tuned in to online radio averaged 12 hours and 53 minutes among weekly listeners, down almost a half-hour from last year’s average of 13 hours and 19 minutes. That suggests that new weekly listeners this year are lighter consumers than average, though not to a large extent. Read the rest at MarketingCharts.

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Music-Fans’ Attitudes Toward Concert Sponsorship, October 2014 [CHART]

March 2, 2015

US internet users ranked listening to music as the most important activity in their lives, at 22% of respondents.

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US Radio Revenue Trends, 2013 vs 2014 [CHART]

February 26, 2015

Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion.

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Primary Way People Get Unstreamed Music By Age, September 2014 [CHART]

February 24, 2015

US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.

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Daily Time Teens Spend Streaming Music vs Radio, Fall 2014 [CHART]

February 23, 2015

Teen consumers studied spent more time with streaming audio each day than AM/FM radio.

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Taylor Swift’s Marketing & Legal Machines

February 22, 2015

Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.

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How The Music Industry Uses Data Analytics To Pick Stars

January 18, 2015

The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.

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Average Weekly Time Spent Listening To Pandora, December 2013 & November 2014 [CHART]

January 16, 2015

Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.

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Technologies People Use To Listen To Music, December 2013 & November 2014 [TABLE]

January 15, 2015

51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.

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